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Determine Revenue Attribution
in an
Economic Ecosystem



THe Problem





A group wanted to understand how much value, one portion of a vertically and horizontally integrated company generated in the remainder of the company, both directly and indirectly, in an industry which is a complex economic ecosystem.



The Solution





Ingest a number of large industry curated databases to create a model for revenue generation, taking into account when, where and how the revenue was generated, and then applying the model to many years worth of detailed transactions to determine the source of the revenue.



THe Technology





The solution used Python and several open source libraries to create the model. Azure data services were used to provide a platform for the big data analysis and for the rerunning of the detailed transaction. A business intelligence dashboard was created to allow the end user to slice and dice the results to aid them in analyzing the model.



The Business Value





The value proposition of using this tool is three fold:

  1. The system provided a fact based algorithm in replacement of industry based rules of thumb and tradition.
  2. The heavy lifting of the model is done in the cloud, which allows the model to be widely distributed to those who need access to it
  3. The use of adaptive data ingest functions allows the data to be refreshed going forward.


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